Your website has untapped potential

Synthesis. A revenue-focused website audit you can act on today. We run several assessments across performance, SEO, trust, UX, mobile, and social signals, then package the results into: 1. Prioritized findings. The handful of issues costing you the most money, ranked by estimated revenue impact. 2. Executable plan. Developer-ready issue descriptions so you can fix each issue quickly. 3. Full assessment appendix. A detailed breakdown of all checks we ran—no fluff, just the data that backs our recommendations. The deliverable is a concise report, not a 50-page data dump. Most clients recoup multiples of the report with a single high-impact fix.

Free scanners list every technical warning they can find—often hundreds per site—and leave you to guess which ones matter. We go several steps further: 1. Business-aware scoring. We estimate the likely revenue impact of each issue using industry benchmarks, location data, and detailed studies, so you see problems ranked by dollars, not jargon. 2. Actionable focus. Instead of a wall of red flags, you get a short list of high-leverage issues with clear solutions. 3. Complete transparency. An appendix shows every check we ran and the data behind each estimate, so you can judge our recommendations for yourself. Think of free tools as a medical encyclopedia and our audit as the doctor who interprets the symptoms, prioritizes the treatment, and hands you a clear prescription—without pretending it's a guaranteed cure.

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We combine four data layers to estimate the annual revenue-per-point for your ZIP × industry: 1. Local revenue baseline – We start with the latest U.S. Census County & ZIP Business Patterns (2022; 2023 release scheduled June 25 2025) and BLS Quarterly Census of Employment & Wages (Q4 2024) to size typical payroll and head-count for businesses like yours. census.gov bls.gov 2. Payroll-to-revenue bridge – Payroll is converted to revenue using Bureau of Economic Analysis small-business bridging ratios (≈ 2.2 × on average for SMBs). 3. Digital uplift curves – For each of our six score categories (performance, SEO, trust, UX, mobile, social) we apply peer-reviewed elasticity models. Examples: • 100 ms faster LCP → 2-4 % conversion lift (Chrome UX Report, 2024) • First-page ranking → 30 % click rate vs < 2 % page 2 (Backlinko CTR Study, 2023) • Missing trust signals → 42 % abandonment rate (Baymard Institute, 2024) • Mobile responsive → 67 % traffic shift (StatCounter, US, 2024) • Poor mobile UX → 3.5 × higher bounce (Think with Google, 2023) 4. Industry channel mix – We adjust for your specific industry's digital reliance. A plumber gets 20 % of leads online while SaaS runs closer to 95 %. Result: revenue-per-point lets us rank every issue by its likely dollar impact on your specific business.